CHENNAI: A love for cooking, an intention to deliver something unique and lots and lots of packets of Oreos, sums up the perfect recipe for Vikas and Vishal Bisani, brothers who run OCD (Oreo Compulsive Disorder), where the cookies are dunked in chocolate to satisfy most of your sinful cravings.
The brothers along with their family friend Sakshi ventured into this in early 2016. “Sakshi loves to bake and she used to treat us with delicacies every now and then. There used to be cupcake, brownies and the like at our house and we would thulp it in no minute. One day she gave us these choco covered Oreos and we went gaga over it. That’s when we decided we have to make this our business,” shares an excited Vikas.
Belonging to a family of businessmen, the idea to present something out-of-the-box to Chennaites was ingrained in them. “We had already imagined how we wanted it to roll out. Our initial idea was to start off in December 2015, but the floods hit. We waited for an appropriate time and started out two days ahead of Valentine’s Day,” he says.
OCD has packs of nine cookies neatly stacked in a sea-blue box. The cookies are heavily coated with milk chocolate, dark chocolate or white chocolate sauces. One cookie is good to give you the much needed sugar rush. “In India, we have three main flavours of Oreos — the original, chocolate and strawberry. We have the gold ones now, but we stuck to the three flavours,” he adds. The nine cookies are used in permutation and combination with the three sauces.
The process might seem simple now, but it was not so earlier, as they were self-taught cooks. “During the first few deliveries, we noticed that the coating used to melt off. We worked on it and realised the chocolate needs to melt at the right temperature; that’s what does the trick,” he avers.
In countries abroad, Oreos come in a variety of different flavours, but they are not available in India. Vikas and Vishal also worked out their own flavours which were limited edition. “One was peanut butter and the other was mint Oreos. We prepared the filling ourselves. This became a hit and we plan to launch it as a regular soon,” he shares.
Sakshi now works with an MNC and it is up to the boys to run the business. Vikas mans the kitchen and produces the delicacies. Their customer base is largely youngsters and the rush is clearly visible during festivals like Holi, Diwali and Raksha Bandhan, for which the sauces get a dash of colour. “Apart from these we get heavy orders for birthdays...especially September. So many people are born in that month!” laughs Vikas.
Obviously there is no healthier way to consume Oreos but there is always room for additions. “Our friends in other countries are willing to help us with different flavours. We might do a trial and then decide,” he adds. But for now they are already preparing to meet the demands during the Christmas season in December. “We are looking to launch something new this December and we are sure Chennai is going to love it,” says Vikas without disclosing much. With constant prodding he lets us in on a tiny, yet obvious, detail. “The base will definitely be Oreos.”
OCD cookies are priced at `150 plus delivery charges available on order and can be customised. For details call 9445454330