New Year’s eve is one occasion where everybody wants to get away from their regular lives, forget their worries and celebrate the birth of a new year. The frontmen of these parties, the biggest stars and the people who make it happen are the DJs. Ahead of New year’s eve, City Express examines the changes in the disc jockeying scene.
Promoting DJs
Each party needs a USP to attract the people. Whether it is a special menu or an offer, every restaurant or club has a marketing strategy to try and convince more people to attend the party and make sure it’s a sellout. Since there are so many different parties in the city, the competition is fierce and in the recent years, the parties in the city are being identified with their DJs.
“Since the last three years, the DJ has been the star of the show, the people choose their parties depending on the DJ as they are the ones who provide the music and make the party happen,” says DJ Piyush, who will be performing at the JRC Convention Centre.
“Earlier people used to choose their parties based on the place. But now, they choose them depending on the DJ. The more experienced the DJ, more number of people attend his parties,” adds DJ Yogi, who will be performing at Fusion 9 on New Year’s eve. The occasion also provides the DJ's with an opportunity to showcase their skills.
Advanced Technology
A major reason for the rise of the popularity of DJ's over the years has been the because of advanced technology at their disposal, which they use to bring in more mixes for the audience to groove to their beats. With technology increasing leaps and bounds with every passing year, DJ's have plenty to create special and upbeat numbers to enthral the audience. “The standard of performances are getting higher because of advancement in technology. The DJ consoles are getting more digitalised. There are new mixes and I have plenty of new devices from which I can choose from. This year, I am also going to be using 3D Graphics and visuals to further enhance the experience,” explains DJ Piyush. For some DJ's, it is a fascinating journey with technology as it has been changing with every passing year. “When I first started DJing, I used only CDs. But now everything has become digital and apart from just mixing sounds, DJ's have the opportunity to be creative and produce a whole new genre of music,” says DJ Anees, who will be performing at the Hard Rock Cafe on New Year’s eve.
Family Affair
Unlike the usual trend of parties which witnesses only youngsters attending, New Year’s eve will see families come out from all over the city to celebrate. On this day, it’s not just the youngsters, but people from all generations who attend parties and rejoice after an year of hard work.
“Normally we see the crowd getting younger in nightclubs and parties in the city. We see more people in the age-group of 21 to 25 come out and party. However, New Year’s eve is a completely different ball game. On this day, every single person comes out to party. Whether it’s a 55-year-old man or a 11-year-old boy, everybody parties,” says DJ Yogi. “New Year’s eve is a complete family affair. The event I am performing at is a couples only party and will see lots of couples coming in along with their children. There is also a Kids’ zone where the children can play and enjoy themselves,” adds DJ Piyush.
Bollywood Dhamaka
The most important aspect of any party is its music. The overwhelming favourite with people are Bollywood numbers. From Honey Singh to the latest Bollywood hits like ‘Tooh and Besharam’, DJs are all set to entertain the audience with Desi music. “Bollywood music is absolutely huge. It is one of our USPs. Earlier DJ's used to create remix numbers only for themselves but since 2005, Bollyood remixes have taken precedence and have revolutionized the entire party arena,” recalls DJ Piyush.