Ready for the giants

Published: 07th March 2013 10:28 AM  |   Last Updated: 07th March 2013 10:28 AM   |  A+A-

For all you socially active people who live on Twitter, Facebook, Instagram and Pintrest,  here’s something new. Pheed, the social media platform which is about to take the tech world by storm, is counting over a million users in four months – they include users like singer Miley Cyrus, socialite Paris Hilton and DJ David Guetta. And a recent growth spurt can be attributed to its new mobile app, something the teens are loving.

Route your channel

According to co-founder O D Kobo, Pheed is the ultimate ‘mashup’ of other sites, as he and his team ‘cherry picked’ what they liked best of Facebook, Instagram, Twitter, Tumblr and SoundCloud. When you login, the uncanny resemblance (of the interface) to Twitter will not go unnoticed. It features a Facebook-inspired ‘timeline’, trending topics a la Twitter, and the ability to upload photos, videos, audio and even live broadcasts into posts in your ‘channel’. Get updates from the channels you follow. Share your ‘pheeds’ on Twitter and other blogs.

Show me the money

The site is trying to attract users with its monetisation feature. You have the option to charge your followers for your content with a month’s subscription fee (`107 to `1,882 per month) or on a pay-per-view basis (same rates). Pheed takes 50 per cent of the content’s revenue. This might backfire, considering the content will be available on Facebook and Twitter for free. And when compiling services of other social platforms, little is offered on the creative front. But that won’t stop it from growing, will it?


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