FICCI Ladies Organization (FLO), organised a workshop on Adding E-commerce Edge to Business at ISB in Gachibowli. The Workshop was conducted by Amit Mehra, Associate Professor, Indian School of Business aimed at enabling participants to understand how to enter the e-commerce segment, how to increase the pace of their e-commerce business and everything else about online market through key performance indicators. Emphasising of role of digital media he said, “If you don’t have good quality of owned media, paid and earned media cannot come to you. Owned Media is a crux to get traffic.” He further added that better product information coupled with videos may increase sales on an e-commerce site.
He also attributed lack of established e-commerce laws and regulations for confusing entrepreneurs. As many as seventy members of the FLO participated in the workshop.