Thursday, April, 26, 2018
  • Nation
  • World
  • States
  • Cities
  • Business
  • Sport
    • IPL
    • Commonwealth Games 2018
  • Entertainment
  • Galleries
  • Videos
  • Life Style
  • Specials
  • Opinions
  • All Sections  
    States Tamil Nadu Kerala Karnataka Andhra Pradesh Telangana Odisha
    Cities Chennai DelhiBengaluru Hyderabad Kochi Thiruvananthapuram
    Nation World Business Sport Cricket Football Tennis Other Education
    Entertainment English Hindi Kannada Malayalam Tamil Telugu Review Galleries Videos
    Auto Life style Tech Health Travel Food Books Spirituality
    Opinions Editorials Ask Prabhu Columns Prabhu Chawla T J S George S Gurumurthy Ravi Shankar Shankkar Aiyar Shampa Dhar-Kamath Karamatullah K Ghori
    Today's Paper Edex Indulge Event Xpress Magazine The Sunday Standard E-paper
Home Cities Hyderabad

Heat rises but duct cooler business remains cold in Hyderabad

By Express News Service  |   Published: 18th May 2017 06:25 AM  |  

Last Updated: 18th May 2017 06:25 AM  |   A+A A-   |  

0

Share Via Email

HYDERABAD: Call it the impact of demonetisation or availability of coolers of better brands at discounted rates on various e-commerce websites, the sale of duct coolers, that is generally at its peak during summer, has witnessed a considerable drop in Hyderabad.

Troop Bazaar, famous for these coolers, doesn’t see much activity despite summer being at its peak.“It used to be the most popular choice, but not anymore. Last year, around this time, we didn’t pull down our shutter for two days. That was the kind of rush. But, with no cash available to make purchases and easy credit being provided by financiers, the sale has been only 30 pc. There is a drop of 70 pc compared to last year in my store,” said Sheikh Mastan, an air-cooler dealer for last 15 years.


“ATMs are still dry and we haven’t switched to Paytm or credit because our customers are wholesale and they haven’t switched yet,” he added. 


Mohd Imran, whose little kiosk caters to repairs and also sells udul (made of wood or grass that is locally called khus, layered on sides of cooler) agrees with Mastan and said: “No one wants to purchase coolers and hence no one purchases udul either. The business has fallen by 50 per cent. There is no cash to make purchases and people are switching to digital transactions. We don’t do that yet,” he said.


‘People prefer AC, branded coolers’ 

“Middle class families are opting for air conditioners and branded electric coolers. We sell a medium size cooler for Rs 2,800. Coolers manufactured by big brands like Symphony, Godrej, Bajaj or Crompton comes for a slightly higher price.

With finance available easily, it has become the better choice,” said the businessman who spends his afternoons reading the news which would otherwise be filled with negotiating deals in air coolers. Maintenance is another reason why people do not prefer these coolers anymore, feels Singh.


Agreeing with him is Mohd Azhar, who has been running a small electronics store for the last 12 years. 
“The drop in my store has been at least by 40 per cent. The udul also needs to be cleaned and replaced every year. It will decay and smell and also loses its resistance to hold water that cools the space. The cooler also needs to be watered a number of times. Who has the time to do all this these days?” pointed Azhar. The motor also needs to be serviced regularly, he added.

“A branded cooler comes with a three-year warranty and no other jhanjhat (trouble),” he further pointed.

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now

O
P
E
N

More from this section
cooler065929

Hyderabadis not lazy, but diligent in getting ACs serviced

Hyderabad man arrested for 'drugging, raping' disabled daughter

Smells like teen ‘spirit’

Latest

Real in pole position after Asensio winner at Bayern

IPL 2018: CSK beat RCB by 5 wickets

Gadchiroli encounter: Naxals death toll rises to 39

Shikhar Dhawan, Smriti Mandhana recommended for Arjuna awards

National Bamboo Mission to cut down imports approved

Aircel-Maxis deal: ED questions Karti Chidambaram

Call Details Records case: Actress Udita Goswami questioned

IPL2018
Videos
Kerala: A glimpse of spectacular Thrissur Pooram
Godman Asaram Bapu and two others convicted in 2013 rape case
arrow
Gallery
Traditional pomp and glory and the whopping participation of festival buffs including foreigners marked the conclusion of yet another edition of Kerala's Thrissur Pooram, considered as the mother of all temple festivals, here today. (Express Photo | Albin
Kerala's biggest temple festival Thrissur Pooram in pictures
The trailer of 'Veere Di Wedding', featuring actresses Kareena Kapoor Khan, Swara Bhasker, Sonam Kapoor and Shikha Tilsania, which was released at a grand event today, sparkles with chic chick splendour. (PTI Photo)
IN PHOTOS | Kareena Kapoor Khan, Swara Bhasker, Sonam Kapoor, Shikha Tilsania launch 'Veere Di Wedding' trailer
arrow

Trending

FOLLOW US

Copyright - newindianexpress.com 2018

Dinamani | Kannada Prabha | Samakalika Malayalam | Malayalam Vaarika | Indulgexpress | Edex Live | Cinema Express | Event Xpress

Contact Us | About Us | Careers | Privacy Policy | Search | Terms of Use | Advertise With Us

Home | Nation | World | Cities | Business | Columns | Entertainment | Sport | Magazine | The Sunday Standard