HYDERABAD: Paytm has been witnessing a shift in consumer behavior as an increasing number of customers are choosing to save in Paytm Gold as opposed to traditional buying. As customers purchase gold during auspicious occasions, the company is expecting 5X growth in gold sale during the upcoming Dhanteras and Diwali. With more and more jewellery stores also starting their online outlets, perhaps it is good news for them too. With traffic and parking woes, shopping at the click of the phone seems to be the way forward.
Nitin Misra, Sr Vice President – Paytm said, “India loves gold and during festivals like Dhanteras, this love manifests itself more than ever as millions of our fellow citizens purchase gold. We are witnessing an initial surge in demand for Paytm Gold and expect this to grow further during Dhanteras and Diwali.”
With the city witnessing big brands such as Lalitha Jewellery and Kalasha opening this year, the love for the yellow metal seems to have gone up. With brands such as Armani Exchange, H & M and Nikobar descending on the city, the clothing trends have gone up by 30 percent in just the last three months, despite all the talk about the economy being sluggish. Hyderabadis sure are unstoppable when it comes to shopping.