Where the Seeds of a 'Revolution' Were Sown

Published: 23rd November 2015 06:22 AM  |   Last Updated: 23rd November 2015 06:22 AM   |  A+A-


KOCHI:  The Twenty20 revolution in Kizhakkambalam started from the Twenty20 stall in the panchayat. The stall is located in an open area by the main road to the Kizhakkambalam town. It is aimed at providing essential commodities to the people at low cost. On a given day, around 1,000 people visit the stall to buy these items.

During Onam season, the epicentre of Kitex revolution was an instant hit. It is learnt that Twenty20 is sourcing products from areas across the country where the quality is good and price cheap.

“During the past two and a half years, Twenty20 has spent Rs 36 crore in the panchayat. The stall was an instant hit and it also encouraged cultivation among villagers. We incur a loss of Rs 1 crore per month while distributing products at cheaper rates. Groceries worth Rs 1.80 crore are sold through the arrangement. We estimate that for a family of four, around Rs 4000 is needed for household expenses. At the Twenty20 stall, we are giving these items for a meagre Rs 1,300, that too branded items. Apart from that, we are also procuring products from local farmers, ensuring good price for their produce,” said a person who is closely associated with the stall.

Twenty20 is registered as a charitable society under Travancore-Cochin Literary, Scientific and Charitable Societies Registration Act 1955. To avail benefits offered by Twenty20, a family should register with the mission, which then issues a card. Blue, green, yellow and red cards are issued to villagers based on their incomes. The Twenty20 stall is working full swing now and there are plans to attract more people

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