KOCHI: Koral Mrs South India 2017, a beauty contest organised by Ajit Ravi to find the beauty queen of South India under the married women category, is scheduled to take place at 6pm on August 18 at Camelot Convention Centre in Alappuzha.Koral Group is the prime partner of the event in which nearly eighteen beauties from five South Indian states is likely to participate. Manappuram Finance Limited, D-Que watches, Unique Times Magazine, Fatiz are other major partners of the event. The Pegasus Event Production company, which has some prestigious brands such as the Miss Asia, Miss Queen of India and Miss South India, is going to organise this event with the support of ‘Black and White Creations’.
Jyothi Vijayakumar (Kochi), Chithra Paul (Kottayam), Lakshmi Vatsan (Trichur), Sajinas Saleem Gulsar (UAE), Dr Smitha Pramod (Kochi), Vineetha Vincent (Angamaly) is set to represent Kerala in the event which attempts to highlight the Indian tradition and cultural values. There will be three prominent rounds in the event: the designer saree round; black gown round; and red gown round.The most awaited programme’s grooming session, which has been conceptualised with an aim to mould the contestants by imparting knowledge in several relevant subjects such as yoga, meditation, personal development, beauty care, catwalk, photoshoot and talent search began on August 14.
The contestants are groomed by an expert panel of fashion trainers and choreographer Dalu Krishnadas, Aileena Catherine Amoon, Fashion Photographer Reji Bhaskar, Personality trainers Jithesh and Preethi Damiyan, Yoga trainer Krishna, Fitness trainer Vipin Xavier, Beauty Expert Linda and Dr Eldho Koshy. There will be some popular personalities from the fashion and film industry in the judging panel of the beauty contest.
The winner will get rupee one lakh as the prize while the first runner-up and second runner-up will get `60,000 and `40,000 respectively. When the Manappuram Finance Limited gifts the prize money, the Parakkat Jewellers contributes the gold plated crown for the winners. Apart from the title winner, the judging panel will also select winners of the regional titles, such as Mrs Andhra India South, Mrs Karnataka India South, Mrs Kerala India South, Mrs Telangana India South, Mrs Tamil Nadu, and the category titles like the Mrs Beautiful Hair, Mrs Beautiful Smile, Mrs Beautiful Skin, Mrs Beautiful Face, Mrs Beautiful Eyes, Mrs Congeniality, Mrs Personality, Mrs Catwalk, Mrs Perfect Ten, Mrs Talent, Mrs Photogenic, Mrs Viewer’s Choice, Mrs Social Media and the Mrs Culinarian. It is for the first time in the history of beauty pageants a subtitle named Mrs Culinarian is introduced. This sub title will be awarded by the famous catering group VeeKayVees caterers.
The contestants have been selected through auditions organised at the South India’s metro cities such as Kochi, Bengaluru, Chennai and Hyderabad. Only the invited people will be allowed to attend the event. The guests will have to strictly follow the dress code preferred by the organisers; the guest has been advised to wear black or red colour dresses. Kalpana Family Saloon and Spa, ZstoneSmart Phones, Parakkat Resorts, Kanyaka, Nandilath G-Mart, Shafeenas, VeeKayVees Caterers, Mermer Italia, Phone 4 are the other event partners.