KOCHI: Last week we discussed about social media content. Today we will discuss on the next important aspect – how to increase the reach. A lot of times good content on Facebook pages or Instagram handles do not get the visibility they should and thus are not able to get good likes.
As a result, even though your brand is doing awesome work, your prospective customers might not notice it. But there is an interesting way to solve this problem and best of all – it is free! Here are the five best ways to increase the number of likes and followers of the start up pages/websites on social media without popping ads and spending a dime:
Firstly let us understand what are we exactly doing when we are doing sponsored ads - we are paying money to reach more target audience. So the answer to correct marketing strategies lies in the question - How to REACH the Target audience in nil/ minimum spend. Here are the top 5 ways:
Hashtags
A hashtag on social media website helps easy discovery. A fan of a paritcular content genre typically searches or browses the hashtag. For example a person who would want to read about Indian comics superheroes like Nagraj or Ved would browse #indiansuperhero hashtag.
Doing a little research on hashtags can tell how many people typically search using that hashtag. The higher the number the higher the reach.
Groups
There are dedicated groups/ fan groups that talk about a particular topic. For example there will be groups on startups or groups on marketing ideas etc. Best it to join these groups and post there frequently.
Partnerships
Partner with pages (FB pages/ Insta pages) that talk about topics similar to your interest area and let them post your content with your logo. In return you can offer to do something for them. Like help them generate posts or something else (or you can pay).
Trending topics
While the first three ideas were for specific TG, this is for increasing followers/ reach of page. Talk about trending issues. Each social media website displays the topics that are trending on that day. Talk about a topic close to your cause.
Engaging content
Get your initial friends. followers to talk to your page. How? Put an engaging post like puzzles/ comic strips/ memes/ ask him to tag a friend etc.
Happy posting!
If you have any queries, feel free to write to me on Rajeev@TBSPlanet.com
Rajeev Tamhankar is IIT-R Alumnus, Entrepreneur of The Year’17 (Print Business) and the Founder of TBS Planet Comics