KOCHI:Nineteen-year-old Alisha is tech savvy. A year into college, she got introduced into the world of style and makeup through the various Instagram models she follows. During her semester break, she decided she will get a makeover, from the tip of her head to toe. And that she’ll make a grand entry on the first day of the second year (strutting the Mean Girls’ walk) in college.
Now, all she had to do was learn to apply proper makeup. Living in the most technologically advanced time, she decided to get tutored on YouTube and other self-learning websites. To her surprise, there were limited resources for her skin tone. And the results of these limited resources were largely disappointing. To help soothe such disappointments, Pattanam Designory Academy of Makeup and Fashion Art has organised a makeup workshop titled ‘Geometry Makeup’ on July 9 and 10 in the city.
The workshop was led by Kryolan Professional Makeup’s international trainer Leanne Simmons. “Makeup is something that is personal and expressive to most of the people,” she says. “What we try to achieve through this session is to teach people the proper way to choose and apply makeup. We let them know about the latest trends in makeup and what’s good.” The workshop saw Leanne demonstrating participants the nitty-gritty of applying makeup and focused on bridal makeup.
The makeup scene in the ‘everyday runway’ has come a long way since the past decade. “Earlier, it used to be really bold as if to make a statement,” says the London-based makeup artist. “Then it changed to a minimalist look. People began embracing the ‘no-makeup’ makeup look. Now, it has come back to bold choices. It means that fashion is a revolving area.” This is Leanne’s second time in the country. “Four years ago, when I was in India for the first time, I realised that many people were critical of makeup choices,” she says. “But I am glad to see that now people are more open-minded towards it. They are ready to try new things. And I think a chunk of this is because of the social media,” she added.
Pattanam Rasheed, a veteran makeup artist in Malayalam film industry and one of the brains behind this workshop, has another reason to organise the event.“A lot of branches in the entertainment industry has become organised and are professional. However, our area is still not organised and is not treated professionally. We want to change that,” he said.