For the quintessential Malayali

A few young women entrepreneurs from Kochi are up with concept stores every Mallu could relate! The idea of a concept store is still a budding idea in Kerala.

Published: 08th May 2018 10:59 PM  |   Last Updated: 09th May 2018 03:38 AM   |  A+A-

Salt ‘n’ Light products

Express News Service

KOCHI:A few young women entrepreneurs from Kochi are up with concept stores every Mallu could relate! The idea of a concept store is still a budding idea in Kerala. Mamta Joseph and Bhagya Babu have come out with this unique idea with their online concept stores 'Salt ‘n’ light' and 'Awkwerrrd'.

Salt ‘n’ Light is a concept store aimed at creating fun merchandise with themes ranging from faith and love to movies and sports. “We didn’t use the term ‘concept store’ until recently," says Mamta of Salt 'n' Light. "We wanted to set up a venture that inspires people. What we try to do with our products is to motivate, inspire and bring joy to people’s lives. So we thought, why not create products with messages that encourage! That’s when the term ‘concept store’ came in to play."

Unlike other gift stores, the pricing at Salt 'n' Light isn’t exorbitant. They were one of the first stores in India to manufacture their own faith-themed merchandise and are also the first store to do illustrated Malayalam movie tribute merchandise. "We want to be the ‘salt’ when things seem tasteless and the ‘light’ in a dark world. Our USP is affordable customisation. We customise everything," she says.

Awkwerrrd is a big hit on publishing Mallu comics and merchandise which makes Bhagya's store unique. Her inspiration came from artists abroad who were taking their art and creating a career for themselves. “When I realised how much potential a Mallu comic strip could have in Kerala, I decided to give it a shot," she says. "I was a business student before switching to graphic design so that eased the transition a bit."

The first thing one will notice about Awkwerrrd comics and products is that all of them resonate with people because it depicts simple situations and topics in a lighthearted manner. Both of them launch their stores in flea markets which are a huge hit and attracts many visitors.

Stay up to date on all the latest Kochi news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp