THIRUVANANTHAPURAM: Over 10,000 traditional handicrafts have made their way onto Flipkart’s new segment called India Art House. This section on its mobile app features products from regions across the country. Ankit Nagori, the company’s chief business officer, says that since close to 75 per cent of their traffic comes via smart phones, the segment India Art House was introduced there. So if you have not downloaded their app yet, you will be missing out on items like Kashmiri carpets, terracotta pottery, sandal wood artifacts, warli paintings and products that Nagori says, “embody the spirit of craftsmanship and diverse Indian cultures.”
Launched just weeks ago, the collections on India Art House include home décor, furnishing, traditional paintings, hand loom saris and textiles too. “Over 1,000 sellers are registered on the site showcasing their work, out of whom popular ones like Adda, Aapno Rajasthan and Being Nawab are best sellers,” Nagori shares. We find block printed and marble artifacts from Rajasthan, hand loom weaves and leather goods from West Bengal, madhubani paintings from Bihar, and bastar art from Chattisgarh. From closer home, there’s Tanjore paintings and Kancheevaram silk saris. And among their unusual products, we find thangka paintings sourced from Sikkim, Nepal and Tibet, batik paintings from Kolkata, dhokra art on brass alloy depicting the tribal life in Odisha. You can also find makarana marble art inlaid with stones sourced from Rajasthan and Agra.
Priced from Rs 500 to Rs 20,000. Details: flipkart.com/mobile-apps
(Courtesy: Indulge, http://indulge.newindianexpress.com/)