Oriflame teams up with designer Ritu Kumar
By Express Features | Published: 08th August 2013 11:32 AM |
Oriflame recently joined hands with Ritu Kumar to introduce an exclusive range of stoles, handbags and wallets under ‘Label’ by Ritu Kumar.
The association, which marks 17 successful years of Oriflame in India, also highlights the company’s new brand promise ‘Your Dreams Our Inspiration,’ which is deeply rooted in the history and heritage of the company. The limited edition range of stoles, handbags and wallets, under ‘Label’ by Ritu Kumar was unveiled by a signature fashion show in the presence of Niklas Frisk, Vice President and Head of Oriflame South Asia and Managing Director, Oriflame India and Sharmili Rajput, Marketing Director, Oriflame India. Exemplifying the theme, the evening featured performances by Hari and Sukhmani, the dynamic music duo from ‘The Dewarists’ fame. The musical extravaganza was followed by an enchanting fashion show where renowned models like Indrani Dasgupta, Sonalika Sahai, Tina Chatwal, Donna Masih, Shipra Malika and Aanchal Oberoi, amongst others, walked the ramp. Dressed in Ritu Kumar’s ethnic outfits, the models showcased the new collection with flair. And of course, also present to grace the evening was Padma Shri Award winner Ritu Kumar.
Speaking on the occasion, Niklas Frisk, president and Head of Oriflame South Asia and Managing Director Oriflame India, said, “Over the years, Oriflame has constantly been motivated towards fulfilling the dreams of people. Continuing our successful endeavor to provide best quality products, and encourage the efforts of our leaders, we are very proud to be associated with India’s foremost designer Ritu Kumar to present an exclusive collection of beautiful handbags, stoles and wallets. The intricate patterns and designs of the collection represent the modernity and complexity of the Oriflame woman.”
Talking about the range and her association with Oriflame India, Ritu Kumar said, “Today’s woman is comfortable in her own identity, and the range we have created is both classical in its inspiration and blends with the products from Oriflame - to create a synergy between the two brands which enhance each other.”
Inspired by the beautiful calico print style, the Oriflame Ritu Kumar stoles and bags epitomize the contemporary and urban signature style of Label by Ritu Kumar. Available in black and beige base with olive and pink floral and bird prints, the stoles and handbags are a chic style statement and are ideally suited for both traditional as well as modern attire.