Arjun Sarja made sure that the launch of his daughter Aishwarya Arjun in Kannada will be a memorable one. Prema Baraha is Arjun's 15th film as a director and second film in Kannada. The film also features Chandan in the lead. At the grand event held at a posh hotel, the actor had invited the who and who of Kannada industry. We saw the presence of Parvathamma Rajkumar, Rajesh (Arjun's father-in-law), Arjun's wife, Asha Rani, nephews and actors - Chiranjeevi Sarja and Dhruva Sarja, B Saroja Devi, Bharathi Vishnuvardhan, Srinath, Dwarakish, Shivarajkumar, Upendra, Rajendra Singh Babu, Lahari Velu, Sa Ra Govindu, Munirathna, Rockline Venkatesh, HC Venu and Tara Telugu actor, Jagapathi Babu, Meghana Raj, among many others.
Thanking everybody for theri unconditional love, Arjun said, "All of your are here because of my father, Shakti Prasad. I am glad to launch my daughter Aishwarya in Kannada. She has done her fashion designing in London, but here wish was to get into cinema, which I am fulfilling. "My father and my mother Asha Rani alias Neetu has given me everything in my life. It is now my turn to give them the best," said Aishwarya.
Actress Sudharani, mentioned that Aishwarya was born when Arjun Sarja and she were shooting for the song Prema Baraha for the film Prathap. The first two words is now become the title.
The film being a bilingual will be made in Kannada and Tamil.