Sreeram sings for Mahesh Babu

The singer shares the song needed a lot of ground work as it has a different feel and needed a different voice texture.

Published: 19th April 2012 12:45 PM  |   Last Updated: 16th May 2012 07:37 PM   |  A+A-

Don’t be too surprised if you find yourself humming to Aaj Kuch Toofani Karte Hain. The new Thumbs Up commercial by Sony Music, composed and sung by Ram Sampath has become a hit among people. And, the Telugu remake of the song has been sung by Indian Idol 5 winner and a Hyderabadi, Sreeram Chandra. “It was great fun working on the song and I really enjoyed working with Ram,” Sreeram exclaims.

The singer shares that this song needed a lot of ground work as it has a different feel and needed a different voice texture.

“The song has a very husky tone to it, which will provide the right feel to the video of the song. It should give that punch as the video is all about adventure,” he explains.

The singer also believes that the background score carries great significance.

“Not just the video, but even the background score of any television commercial is of great importance. It reaches people  eventually becomes hummable.”   

Sreeram further says that singing for a commercial is not any different from singing for a movie. “It’s all about how you want the song to reach people. I had to modulate my voice a little for this commercial.”

He then quickly adds, “I guess television commercials make a mark among people as they are played very often on television sets, radio and other forms of media which attracts a lot of attention.”

The singer is now busy with a Hindi reality show, Jo Jeeta Wahi Supertstar and is also waiting for the release of his upcoming Telugu movie, Jagadguru Adi Shankara.

More updates about the singer can be followed up on his website www.sreeramindianidol5.in

Stay up to date on all the latest Entertainment Telugu news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

facebook twitter whatsapp