BJP’s PM candidate Narendra Modi will address over 185 rallies covering 295 Lok Sabha constituencies in the next week, party sources said.
The BJP has drawn a comprehensive plan for the campaigning as the filing of nomination papers for the first phase of election has already begun.
Apart from BJP’s prime ministerial candidate, party president Rajnath Singh will also address about 155 to 160 election rallies. Senior leaders L K Advani, Sushma Swaraj, Arun Jaitley and M M Joshi, along with Chief Ministers of Madhya Pradesh, Chhattisgarh, Rajasthan and Goa will also be roped in for the campaigning.
Despite other leaders joining, the the focus on BJP’s campaign is centred around Modi. Modi’s rallies have been termed as Bharat Vijay Rallies.
Interestingly, Modi will begin second part of his election campaign on March 26 from Jammu after visiting Vaisnodevi temple. Earlier, he had began his campaign from Madhopur in Jammu in June last year.
The party conceptualised the campaign in a professional manner and even putting emphasis on preparing standard banners, logo and practices so that the objective, messaging and theme of the rallies remain constant.
“Party workers will receive a list of dos and don’ts for these rallies so that a standard procedure is followed for all such conventions.
The audience would receive a personalized invitation letters, literature highlighting the failure of UPA and Modi’s vision and even collection of suggestions from rally attendees through suggestions boxes - Namo Sujhav Paatras - and fund raising for ‘Modi For PM Fund’ would define the characters of these rallies,” a senior leader said.
“Bharat Vijay rallies will be remarkably different from traditional rallies in terms of attracting masses and communicating with them. Rallies will spread the party’s message and vision even after the culmination of the rally via specially designed pamphlets and CDs - that will contain the synopsis of Narendra Modi’s speech.
Voters will receive a personalised invitation letter signed by Modi. Using a combination of social media and other communication mediums, such as television and mobile phones, voters in the relevant constituencies shall be intimated sufficiently in advance for a Bharat Vijay Rally,” BJP vice president Mukhtar Abbas Naqvi said.
Party has also prepared ‘Namo Mantra’ cards, presenting Modi’s solutions to some critical issues facing the country.
Another feature of funds collection would be that donation boxes would fitted with GPS to track its movement and prevent pilferage.