‘Indecent’ advertisements may attract wider scrutiny by ASCI, NCW

ASCI, along with NCW and Press Council of India, will be tasked with identifying ads and other promotional material that represent women indecently.

Published: 16th July 2018 06:31 AM  |   Last Updated: 16th July 2018 06:31 AM   |  A+A-

By Express News Service

NEW DELHI: There will be wider focus on “indecent” advertisements by the National Commission for Women and the Advertising Standards Council of India as part of a centralised authority mooted by the Women and Child Development Ministry.

Last month, the ministry had finalised fresh amendments to the Indecent Representation of Women (Prohibition) Act, 1986, widening its scope to make indecent portrayal of women on digital and social media platforms punishable with a fine and penal provisions

Under the proposed norm, ASCI, along with NCW and Press Council of India, will be tasked with identifying ads and other promotional material that represent women indecently, particularly showing nudity and insensitive portrayal of women.

The proposed amendments are based on observations made by a parliamentary standing committee and recommendations from the National Commission for Women.

The amendments have been proposed keeping in mind recent technological advancements in the field of communications.

“Since the enactment of the Act, technological revolution has resulted in the development of new forms of communication, such as Internet, multimedia messaging, over-the-top (OTT) services and applications like Skype, Viber, WhatsApp, Chat On, Snapchat and others,” a statement by the ministry had said.

“Keeping in mind these technological advancements, it has been decided to widen the scope of the law so as to cover such forms of media on one hand and to strengthen the existing safeguards to prevent indecent representation of women through any media form on the other.”

The draft bill proposes a penalty similar to that provided under the Information Technology Act, 2000 and creation of a centralised authority under the aegis of the National Commission of Women.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp