NITI Aayog working to launch television channel on health

Once the channel begins beaming, Prime Minister Narendra Modi will have the credit of launching two channels exclusively for niche subjects.

Published: 23rd July 2018 01:15 AM  |   Last Updated: 23rd July 2018 06:24 AM   |  A+A-

Niti Aayog (File | PTI)

Express News Service

NEW DELHI: Working overtime to deliver the ambitious Ayushman Bharat, the health insurance scheme for 100 million poor families, the NITI Aayog has initiated discussions to roll out an exclusive health television channel. Once the channel begins beaming, Prime Minister Narendra Modi will have the credit of launching two channels exclusively for niche subjects. In 2015, the NDA government had launched DD Kisan which focuses on agriculture and farmer-related issues.

“The government is keen to replicate the DD Kisan model for health issues. Since the government is aiming to cover 100 million people in the country with a Rs 5 lakh annual health insurance, it’s incumbent that there should be a robust information dissemination platform to make the flagship programme successful in a short span of time,” said a senior official in the NITI Aayog.

The Narendra Modi government plans to present the Ayushman Bharat as the NDA’s key legacy to the country. “The government has sought to give top priority to the health issue, which has been at the core of ideas behind the NDA government’s various schemes, including Swachh Bharat, Mission Indradhanush, and others. The basket of programmes focussed on health is only expanding,” the official said. The think-tank panel is said to have held consultations to prepare the blueprint for the launch of the health channel. “The Doordarshan platform has enough capacity to accommodate a new channel.

The national broadcaster has adequate infrastructure to roll out the new offering in a short span of time. It can also be in a comfortable position to connect nook and corner of the country to focus on health issues, which remain out of focus for the mainstream media,” the official. Within the NITI Aayog, officials note that there should be an authentic medium to disseminate information about health issues at a time when various sponsored programmes are being beamed on private news channels, “which may be lacking expertise and authenticity”.

“The health channel will also find its place among the vibrant audience, with focus on original content, besides tapping resources of various medical institutions in the country,” the official asserted.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp