Lok Sabha elections 2019: Opposition raises its social media pitch against PM Modi

Prime Minister Narendra Modi started his ‘Main Bhi Chowkidar’ campaign for the Lok Sabha elections almost 15 days back.

Published: 02nd April 2019 03:11 AM  |   Last Updated: 02nd April 2019 09:34 AM   |  A+A-

Supporters take selfies with a picture of Prime Minister Narendra Modi as they take part in an event of 'Main Bhi Chowkidar' campaign in Amritsar Monday April 1 2019. | PTI

Express News Service

NEW DELHI: Prime Minister Narendra Modi started his ‘Main Bhi Chowkidar’ campaign for the Lok Sabha elections almost 15 days back. Now the opposition is finally joining the race on social media, with the Congress tweaking its ‘chowkidar chor hai’ slogan to ‘ek hi chowkidar chor hai’ and ‘Modi mat banao’; the TMC starting ‘Pradhan Mantri Hisab Do’ and the CPI(M) launching ‘Ab ki bar Modi berozgar’ video campaigns.

The Congress is yet to officially launch publicity material for the election, but it is taking on the BJP on social media platforms. The party Monday posted a 7-page ‘Ek Bharat Berozgaar Bharat’ parody BJP manifesto, targeting the PM. The ‘chowkidar chor hai’ slogan was tweaked after feedback that it hasn’t gone down well with the people.

According to party sources, publicity material is expected to be launched this week and would include quirky slogans attacking PM, increasing unemployment in the country, prevailing agrarian crisis and failure to fulfill the promises made by the party.  


Rahul Gandhi, who is scheduled to launch the Congress manifesto Tuesday, has also been posting the party’s plans in various sectors if voted to power. This includes filling 22 lakh job vacancies in government by March 31, 2020, scrapping the NITI Aayog and tax credits on jobs created.   

Regional parties have also started social media and video campaigns. The TMC has launched a series of videos starting March 30 attacking the PM and questioning government policies. The Left also launched publicity videos talking about issues like demonetisation, GST rollout, job losses and farmer distress.

With the first phase of election starting April 11, the campaign is expected to pick up in the coming days. Explain the delay in starting such campaigns, an opposition leader said, “The election fervour is yet to pick up and sometimes early launch of publicity material and audio-visual campaigns make them lose steam.”

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp