Digital spending by political parties may double during this general election

It is said that political parties have spend between Rs 2,500-3,000 crore on advertising for the general elections.

Published: 16th April 2019 03:40 PM  |   Last Updated: 16th April 2019 05:22 PM   |  A+A-

BJP flag, Congress flag

For representational purposes (File Photo | PTI)

By PTI

KOLKATA: Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said.

The Bharatiya Janata Party (BJP) leads the pack in advertising spend in the digital space, they said. "The total advertising expenditure on election campaigns could be between Rs 2,500-3,000 crore in the 2019 general elections," said Ashish Bhasin, CEO- Greater South, Dentsu Aegis Network.

Of this, ad spends on the social media and other digital platforms could be around Rs 500 crore, Bhasin, who is also the company's chairman and CEO-India, told PTI. Bhasin said the overall expenditure also includes the manpower cost for campaigning, but not the spends on advertising government schemes and programmes.

Another advertising professional said the budget of political parties for online promotion is growing exponentially with a surge in smartphone sales in the last five years, and a cut-throat competition among telecom operators to offer cheap data packs. He added that there are separate estimates for constituency-specific advertising in some of the regions.

FOLLOW OUR ELECTION COVERAGE HERE

According to Google's Political Advertising Transparency Report, the total spend on its various digital segments surpassed Rs 86,311,600 since February 19 this year. A similar report by Facebook showed such expenditure at Rs 121,845,456 for 61,248 ads. The 2019 general election is being held in seven phases across the country, from April 11 to May 19. The results will be announced on May 23.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp