Over 300 restaurants in Gurugram delist from online food platforms challenging discounts

These restaurants reportedly delisted themselves from platforms such as Zomato Gold, EazyDiner, Dineout's Gourmet Passport, Nearbuy, MagicPin among others.

Published: 15th August 2019 11:58 PM  |   Last Updated: 15th August 2019 11:58 PM   |  A+A-

Zomato, Uber, Delivery
By IANS

NEW DELHI:  Challenging the deep discounting practices of online food delivery platforms like Zomato Gold and EasyDiner, over 300 restaurants in Gurugram under the umbrella of the National Restaurant Association of India (NRAI) on Thursday observed a #Logout campaign.

According to a report in Inc42.com, these restaurants reportedly delisted themselves from "platforms such as Zomato Gold, EazyDiner, Dineout's Gourmet Passport, Nearbuy, MagicPin among others".

"The situation is now aggravated through the anytime, anywhere, any-day discounting behaviour by aggregators. So now restaurants have come together to detox consumers from discount addiction," NRAI president Rahul Singh was quoted as saying.

Home-grown restaurant search and delivery platform Zomato last month introduced the "Infinity Dining" plan for its "Gold" subscribers that allows them to have unlimited a la carte at partner restaurants.

"For the same price that users would spend on a typical two-course meal, they can now order anything and everything you want from the entire menu (yes, the entire menu!) with unlimited servings of their favourite dishes," Gaurav Gupta, Chief Operating Officer & Co-founder, Zomato, wrote in a blog post.

Zomato said its Gold subscription programme has grown almost 100 per cent in the past eight months.

The plan has been introduced in partnership with 350 restaurants - with at least a 3.5 rating -- in Delhi, Mumbai and Bengaluru.

The restaurants under the NRAI in Delhi and Mumbai have also reportedly threatened to delist from these dining platforms.

Last month, the Department for Promotion of Industry and Internal Trade (DPIIT) officials met representatives from online food delivery firms like Zomato and Swiggy and offline industry leaders and directed them to sit and solve their differences and boost equitable growth in the industry.

The meeting was called to discuss issues such as deep discounting and opening up of private label brands by the online food platforms that has affected the operations of offline restaurants across the country.

Sources had told IANS that both online food delivery platforms that also included Uber Eats and Foodpanda and the National Restaurant Association of India (NRAI) along with other offline hotels and restaurant associations gave their set of recommendations and justifications to the DPIIT officials on their concerns.

Another grudge from offline restaurant owners was that food delivery platforms used technology to study dishes that their consumers like and created their own private labels along with deep discounting.

The online restaurant aggregators argue that they have created employment for thousands of people and must get support from the government.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp