Modi government to ‘reward’ media for yoga propagation

The Centre will now ‘reward’ the media for propagating the ‘benefits’ of yoga, Minister of Informationa and Broadcasting Prakash Javadekar said on Saturday. 

Published: 09th June 2019 02:35 AM  |   Last Updated: 09th June 2019 09:49 AM   |  A+A-

Prakash Javadekar

Union Minister Prakash Javadekar (File | PTI)

By Express News Service

NEW DELHI: The Centre will now ‘reward’ the media for propagating the ‘benefits’ of yoga, Minister of Information and Broadcasting Prakash Javadekar said on Saturday. 

The ministry has instituted the Antarashtriya Yoga Diwas Media Samman (AYDMS) to mark the ‘contributions’ of media in spreading the message of yoga.

“The campaigns run by various media houses will be recognised this year and they will be awarded by citations. We will also give them whatever assistance is required and they can also create their own materials,” said Javadekar. 

The ministry will take into account the different programmes and publications being run on yoga for the need of healthy living and as preventive care between June 10 to June 25.

The ‘honours’ would be given under the three categories of television, radio and newspapers across 22 Indian languages and English for raising awareness on yoga.

The 33 ‘honours’ would be conferred to 11 newspapers, 11 TV channels and 11 radio stations for “best media coverage of yoga”.  

The contribution of media will be assessed by six juries. The reward will comprise a plaque/trophy and a citation. 

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp