New Delhi, Dec 5 (PTI) Broadcaster Discovery India isseeking to triple its turnover in India on the back of its newgeneral entertainment channel, Jeet, and revamp of DiscoveryKids, besides increasing local programming by 100-fold in thenext one year, a top company official said today.
The company is also planning to launch new and targetedprogramming across its premium channels, Discovery and TLC,with an eye on extending its leadership in infotainment space.
"We are targeting to triple our turnover in India overthe next three years riding on multiple initiatives that areunderway, especially the launch of GEC channel, Discovery Jeetand the revamp of Discovery Kids," Discovery CommunicationsIndia Senior Vice-President and General Manager – South AsiaKaran Bajaj told PTI.
The Rs 400-crore Discovery India is betting big onDiscovery Jeet with which the company will enter GEC segmentin the country.
In India, Discovery till date has targeted premium top 20million consumers. Discovery Jeet will help the company reachout to the next 100 million consumers, he said.
Stressing on the need to enhance local content, he said,"Discovery produced less than 10 hours of programming in Indialast year while the target for the next year is almost 1,000hours."Discovery Jeet will make for majority of the new contentbeing developed, with almost 5 hours of programming every day,including the launch of a show based on the life of BabaRamdev, he added.
Commenting on building a ground-up India intellectualproperty (IP) for Discovery Kids, Bajaj said, "We have beenworking for over six months to build this new IP, which we areconfident will give us huge dividends as we target to gain atop three position in the kids genre in India." The top players in the kids segment currently are Nick,Disney Channel and Hungama. PTI RKLMR.
This is unedited, unformatted feed from the Press Trust of India wire.