New Delhi, Dec 7 (PTI) Danish luxury furniture makerBoConcept, which forayed into India last year by opening itsmaiden store in Delhi, is now looking at smaller cities aspart of expansion plans.
The Denmark-based retailer is also opening a store inMumbai and has plans to add an outlet in Bengaluru next year,said a top company official.
The company, which has witnessed traction in tier IItowns in the last one year, is also planning to have itspoints of sale either in shop-in-shop format or small brandstores.
BoConcept entered India through its franchise ZoeConcepts last year.
"We are launching the Mumbai store this week and movingforward, we are looking at another store, which would happenat Bengaluru," Zoe Concepts Director Navin Khanna told PTI.
He further said: "Now we are trying to pick up pace ofopening stores..."The Danish company is eyeing smaller cities likeLudhiana, Surat, Coimbatore and Kochi for its upcoming stores.
"These stores would not be standalone stores but sort ofaccumulated stores...," Khanna said adding that for bigcentres, it would have flagship stores, while for smallercentres, the firm may tie up with multi-brand stores.
Flagship stores would spread over 350 to 500 sq metresarea depending on the locations while the brand stores willoccupy 100 to 250 sq metres.
"Tier 2 cities are growing very fast and there is ahunger for good quality products there," he said adding thesestores would come in partnership with multi-brand stores.
On being asked plans to tap e-commerce channels here,Khanna said: "We are available online in many markets acrossthe world and waiting India to mature in terms ofinfrastructure capability to deliver."BoConcept operates more than 300 stores across 64countries.
BoConcept sells products for as low as Rs 600 for anaccessory like a tea light holder, while a sofa set can costup to Rs 16 lakh. PTI KRHMKJ.
This is unedited, unformatted feed from the Press Trust of India wire.