Danone India ropes in U-19 captain Prithvi Shaw for Protinex

New Delhi, Jan 10 (PTI) French nutrition and dairy majorDanone has roped in Prithvi Shaw, the captain of Under-19Indian cricket team, as the brand ...

New Delhi, Jan 10 (PTI) French nutrition and dairy majorDanone has roped in Prithvi Shaw, the captain of Under-19Indian cricket team, as the brand ambassador for its proteinbrand Protinex in the country.

"Prithvi will be the face of Protinex for the next fiveyears and would feature in key brand campaigns andinitiatives," Danone said in a statement.

"With this association, Protinex intends to spread themessage of protein across age groups with the influence ofPrithvi Shaw," it added.

Danone plans to double its business in India by 2020.

PTI SVKANU.

This is unedited, unformatted feed from the Press Trust of India wire.