GUNTUR: South Central Railway, Guntur divisional railway manager NK Prasad here Friday commissioned ‘Platform Branding’, a contract on commercial publicity for a period of one-year as part of which the contractor will be allowed to display ads on platforms 1, 2, 3, 4 and 5 at the Guntur Railway Station. The first-of-its-kind contract by the Indian Railways was an attempt to look for various avenues to boost its revenues.
On the occasion, Prasad explained that the division continued to explore possibilities of generating additional revenue through novel ways. The contract was awarded initially on quotation basis at a price of Rs 1 lakh per platform. Under the scheme, the contractors were permitted to air advertisement on their business establishments for the duration of 20 seconds before announcing the arrival/departure of trains on respective platforms through computerised public address system available at the railway station.
Senior DCM C Ramakrishna, senior DSTE N Issac, station staff and supervisors from Rail Vikas Bhavan were present.