Traders, jewellers register a boom in business during river fete

Published: 23rd August 2016 04:33 AM  |   Last Updated: 23rd August 2016 04:33 AM   |  A+A-

MAHBUBNAGAR: Businessmen in the district are a happy lot, all thanks to the ongoing Krishna Pushkarams.

Traders, especially cloth merchants and jewellery store owners, are making a killing owing to the custom of presenting gifts to married daughters (Aada Bidda) by sons during the Pushkarams.

As per traditions, families taking a holy dip during the Pushkarams present gifts, popularly called ‘Katnams’ in Telangana dialect, to their married daughters. The gifts include clothes and jewellery. The custom has brightened the business opportunities of cloth merchants and jewellers.

Shops and stores located in towns including Gadwal, Alampur, Kalwakurthy, Jadcherla, Narayanpet, Mahbubngar and Wanaparthy are brimming with customers who are buying clothes and jewellery and presenting them to their sisters before participating in the Pushkarams.

“It has been an old custom among Telugu people to present clothes and jewellery to their ‘Aada Bidda’ during Krishna Pushkarams. Generally, the married daughters are invited to their brothers’ house and presented with the gifts,” says Tirumala Vijayulu, a cloth seller. “The footfall of customers has gone up 20 folds. I am happy as have made profits in this season,” he adds.

Similarly, a jeweller Srihari from Mahabubnagar is also earning profits. “Despite being the marriage season, we were going through a rough phase and business was not good. However, Pushkarams have turned into a blessing in disguise for me as I have made a lot of profit,” he says.

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