KOCHI: What does it take for a startup to be successful? Two spunky 14-year-olds with deep passion for movies, enough marketing chutzpah and skills to tinker with social media, was all that Parippu Vada Media (PVM) had.
But, the five-month-old firm, launched by Shane Mathews and Jai Kishan K Sudhi, Class IX students of Toc-H Public School at Vyttila here, has already created a niche, being the youngest player in the business of movie promotions via social media.
PVM, which has a tie-up with designing company Designment, has handled social media marketing for over 20 short films and five movies including the blockbuster Vellimoonga, John Paul Vathil Thurakkumpol, Double Barrel, Rosappookkalam and Chirakodinja Kinavukal.
The service of PVM includes online promotion, reviews, cinema news, location updates, film gossip, teasers and first-look posters.
“I was a diehard movie buff. During the summer vacation I thought of starting my own company. Both Jai Kishan and I were crazy over movies and this brought us together,” said Shane. The duo started the Facebook page for PVM in May this year.
Shane says Designment has played a huge role in shaping PVM. The promotion of a movie will take three weeks to one month and the team of two makes Rs 6000 to Rs 10,000 per film. PVM is now planning to launch own website to mark their first anniversary. “A mobile app and a mascot will also be launched soon,” said Shane.
Jai Kishan said promotion of movies through social media is now an integral part of marketing Malayalam cinema. PVM was also lucky to have a veteran actor like Prathap Pothan as their patron. “When I came across the style of promotion carried out by Parippu Vada Media and knew that two 14-year-olds are behind it, I extended full support to them,” said Prathap Pothan, who will launch the mascot of the company.