Kerala Tourism wins award for world’s best responsible tourism project

Kerala Tourism has won the award for world’s best responsible tourism  project at the World  Travel Market London. 

Published: 09th November 2017 03:29 AM  |   Last Updated: 09th November 2017 11:31 AM   |  A+A-

By Express News Service

THIRUVANANTHAPURAM: Kerala Tourism has won the award for world’s best responsible tourism  project at the World  Travel Market London.  Tourism Minister  Kadakampally Surendran  received the award in the  presence of Tourism  Principal Secretary Dr V  Venu and director P  Balakiran.
Kadakampally said the award was a recognition to the government’s efforts  to ensure people’s  participation in tourism  activities.

Tourism Minister Kadakampally
Surendran, Principal Secretary,
Kerala Tourism, Venu V and
Tourism  Director P Bala Kiran
, with the award at WTM

Kerala’s responsible  tourism project at the  backwater destination of  Kumarakom won the award.  The project had earlier won several national and  international honours,  including the UNWTO  Ulysses Prize, Pacific  Asia Travel Association’s  Grand and Gold awards and  five national awards.

Kerala Tourism  participated in the  three-day WTM London 2017  highlighting success of  the state’s ‘Responsible  Tourism Mission.’  Kadakampally led the state  delegation which showcased  Kerala’s best-selling  products, including its  award-winning Responsible  Tourism initiatives,  pristine beaches, hill  stations, backwaters,  houseboats and ayurveda  therapies. The minister also launched an  initiative of Kerala  Tourism Development  Corporation (KTDC) titled  ‘AyurBodha’ highlighting  the significance of Ayurvedic practices to attract tourists.

The special session on  ‘Kerala’s Responsible  Tourism Mission’ was  moderated by Harold  Goodwin, WTM Responsible  Tourism Advisor. Dr V  Venu, Jose Dominic, CEO,  CGH Earth Hotels, and Xu  Jing, Regional Director  for Asia and the Pacific,  UNWTO were present.
Kadakampally launched KTM  2018 brochure at the  event.

“Owing to the tremendous  growth of Indian tourism  industry, there is an  immediate need to invest and focus on sustainable tourism practices across  the world to conserve India’s vibrant heritage.  Kerala Tourism has always  been on the forefront to  promote tourism in a  responsible manner,”  Kadakampally said.

“With the aim of providing  training, conducting  research and studies in  specific fields,  ‘Responsible Tourism  Mission’ is aimed at  promoting green principles in construction and waste management while  protecting regional art  and culture,” Balakiran  said.

The Kerala pavilion at WTM was themed around  backwaters and houseboats.  The backwaters were  brought to life through a two-minute film that was shot using a 360-degree technology via six cameras  simultaneously. Visitors enjoyed the visuals with the help of VR headset.  The pavilion was  conceptualised and  designed by Stark  Communications, Kerala  Tourism’s creative and  brand management agency.

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