MALAPPURAM:With open campaign at Vengara nearing completion, the campaign will be shifted to online platforms. Political parties here are all set to tap the potential of social media in order to ensure maximum votes for their candidates.
“Along with the traditional mode of canvassing, such as door-to-door campaigning, we have decided to lay stress on social media,” said Muslim Youth League state secretary Mujeeb Kaderi.Parties here have formed exclusive groups that work for the candidates.“Our groups have started work and will intensify the campaign in coming days. Social media is the easiest way to communicate to first-time voters. We have decided to take advantage of this,” said DYFI district president P K Abdulla Navaz.Apart from highlighting the achievements, the parties will hold campaigns against the rivals and will defend allegations.
“Final days of the campaign witness several allegations spreading through social media. There is no better medium to defend them other than on social media,” Mujeeb said.Cyber warriors here have now made themselves busy making posters that will go on the social media in the final days. Besides, short videos of leaders and candidates will be also made and spread via social media. Parties mostly make use of youngsters to carry online campaigns.
“They can contribute well and yield good results through social media campaigns,” says BJP media convener Madathil Ravi.BJP has formed an exclusive 15-member wing for social media campaigns in the constituency.