It all began when Parikshat Hemrajini was on the lookout for an interior designer to wrap up his half-done living room. Hemarajini yearned for a solution that didn’t depend on word of mouth or recommendations by family friends. Once the project was pains takingly completed, the idea for Dwll.in was born in May.
Co-founded with his Indian School of Business classmate Pankaj Poddar, 33, the start-up has brought together over 150 premier interior designers and firms and interacts with clients across the country.
“Today there are numerous websites to get inspiration on how to do up your home and office space, but finding the designer is another issue altogether,” explains Poddar. “Contractors assume the role of a designer, and that’s not the best way to go. We need designers who understand the client’s taste and work within the stipulated budget,” says Chaitali Parikh, Dwll.in’s advisor and freelance designer.
Mapping interests
“A couple of questionnaires to get to know what our client is looking for, suggestions of designers who can work with them, interactions via phone or in person, and project kicks off. Plus, consultation fees are zero since we work on the basis of a 10 per cent revenue sharing model,” enthuses Poddar.