BELGAUM: It first happened 13 years ago. Villagers of Kalloli in Gokak taluk, in 1998, took offence to shops in their area selling gutkha. Soon, outfits like the Baj­rang Dal joined the campaign—and the local administration passed a resolution banning sales of the powdery mild stimulant made of crushed arecanut and tobacco responsible for negative health effects, including oral cancer. Shops selling gutkha would be slapped a fine of Rs 1,000, while those helping catch offenders would be rewarded with Rs 100. The idea spread to a few neighbouring villages in northern Karnataka. Today, a village called Biranagaddi has collected Rs 80,000 as fine, which also means, some sale of gutkha is still happening in a covert way.