Jaguar Land Rover to Ride on 'Bike Sense' for a New Level of Road Safety

Tata owned JLR stepping up efforts for safety of pedestrians, road users to a new level by incorporating light, sound, touch for hazard indicators.

Published: 25th January 2015 11:22 AM  |   Last Updated: 25th January 2015 11:22 AM   |  A+A-


NEW DELHI: Tata Motors-owned Jaguar Land Rover is stepping up efforts for safety of pedestrians and other road users to another level by using new technologies that incorporate light, sound and touch for hazard indicators.

Jaguar Land Rover (JLR) is currently developing Bike Sense, a new technology that uses sensors on the car to enable it to detect when another road user is approaching and identify if it is a bicycle or a motorbike. It will then make the driver aware of the potential hazard before the driver sees it.

"Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimising the location of light, sound and touch to enhance this intuition," JLR Director of Research and Technology Wolfgang Epple said.

Rather than using a generic warning icon or sound, which takes time for the driver's brain to process, Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger.

This creates warnings that allow a faster cognitive reaction as they engage the brain’s instinctive responses, Epple added.

Bike Sense would also be able to identify hazards that the driver cannot see.

"If a pedestrian or cyclist is crossing the road, and they are obscured by a stationary vehicle for example, the car's sensors will detect this and draw the driver's attention to the hazard using directional light and sound," the company said.

If the driver ignores the warnings and presses the accelerator, Bike Sense will make the accelerator pedal vibrate or feel stiff, so the driver instinctively knows not to move the car forward until the hazard has been avoided, it added.

"This could reduce the risk of accidents with all road users by increasing the speed of response and ensuring the correct action is taken to prevent an accident happening," Epple said.

JLR, which posted turnover of 19.4 billion pounds for the fiscal ending March 2014, plans 50 product actions over the next five years, of which 12 will be in 2015 alone. The company retailed 4,62,678 vehicles in 2014, a nine per cent increase on 2013.


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