Just days before the Sun Network is set to announce its first quarter numbers, the broadcaster received a shot in the arm. Channels of the network will now be available on the Tamil Nadu government-run Arasu Cable TV, after the two signed an agreement to this effect.
Sun Network channels will now be available across the State on government-run cable distribution.
“This agreement will enable the total availability of the company’s channels on all cable TV distribution systems run by Arasu Cable across the state of Tamil Nadu with immediate effect,” the Sun Network informed the Bombay Stock Exchange on Tuesday.
“Sun TV already enjoys a dominant market share in terms of viewership ratings and the new arrangement will facilitate in further enhancing the competitive positioning of the company’s extremely popular programming. The company will also now start earning additional subscription revenues from Tamil Nadu.”
Sun Network shares jumped 6.5% to `277.45. Later it saw a downward correction to close 2% above Monday’s closing, at `264.