MyTVS forays into eastern market

Published: 08th August 2012 09:50 AM  |   Last Updated: 08th August 2012 09:50 AM   |  A+A-

MyTVS, the popular brand of TVS Automobile Solutions Limited (TVS ASL), on Tuesday  announced its entry into West Bengal market by inaugurating its first joint venture based multi-brand car service outlet in Kolkata.

The company, which has a strong brand presence in South India in the multi-brand car service market, already owns 30 outlets across four States of South India and is aiming to increase them to 100 by 2015 across India.

In July, MyTVS had announced the joint venture route for venturing into the Kolkata market with a local player Rajgarhia Automobile Solutions. It also chalked out its plan to have a total of 4 outlets in the State by the end of this fiscal year.

Inaugurating the new facility, R Srivatchan, President, TVS Automobile Solutions Ltd., said, “Through our tie-ups with OEMs and vendors, we aim to provide valuable service solutions to our customers beyond quality car servicing.”

The new Kolkata outlet is located at an approximate 17,000 sq.ft. of covered area. It will have 24 bays including mechanical and body shop to service cars.

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