BENGALURU: Epson India, the Indian subsidiary of Japanese printing technology major Epson Seiko, is looking to up its business from India over 20 per cent, from about Rs 1,078 crore in 2014-15 to Rs 1,300 crore in 2015-16.
Seiko Epson Corporation, commonly called Epson, is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, and information and imaging-related equipment.
Epson also said that it has now sold over one million of what it calls a revolutionary InkTank printers in India that has drastically brought down the cost of printing.
“We have brought the cost of printing drastically with the technology. We have brought down the cost of printing by 80 per cent,” said N Sambamoorthy, Vice-President - Sales & Marketing, Epson. It has thus benefited the SOHO (Small Office Home Office) and small and medium business, he added. According to Cyber Media Research (CMR) data, the Inkjet printer market in India has been growing around 8 per cent per annum for the last three years and is expected to touch 14.8 lakh units this financial year.
This is largely on the back of massive demand for Epson’s Ink Tank printers.
Epson sold 422,000 Inkjet printers in 2014-15 and had a value market share of 51 per cent as per Cyber Media Research.
Epson launched its InkTank Inkjet printers in India in 2011. In 2010, Epson launched sales of the high-capacity ink tank printers in emerging markets to meet the need in these markets for low-cost prints with genuine Epson print quality.