NEW DELHI: While a box of traditional sweets is the least desired gift for office employees, cash and gift coupons/vouchers, prepaid cards are most preferred this Diwali, noted a recent survey by apex industry body ASSOCHAM.
The ASSOCHAM Social Development Foundation conducted an online survey to gauge 1,000 full-time office workers’ opinions and about 500 human resource professionals on Diwali festival bonuses given by companies and their desired gifts during October 1-15 in 10 cities namely Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, and Mumbai.
The ASSOCHAM survey showed that 45 per cent of office workers wanted cash or gift coupons/vouchers, 35 per cent wanted gadgets/electronic item/home appliances/utensils and other such things for personal use or for use in their households, 15 per cent gift-boxes of sweets or cookies and the remaining preferred various other stuff.
However, over half of the HR professionals whom ASSOCHAM interacted with said that cash rewards have the lowest impact and do little to improve employee satisfaction and performance, many of these opined that non-financial rewards have a greater and longer-lasting effect on employees.
Most of the HR professionals said their companies have identified staff members who have consistently performed better and deserve to be recognised with something ‘tangible.’
Further elaborating on this aspect, many said their companies adhere to the policy of meritocracy and would reward only the best staff thereby making it performance-based and not across the board.
“Most of the companies in private sector have gradually moved away from a fixed Diwali bonus and instead provide benefits considering employees’ individual performance for past few years, so hardly any change is expected on this front,” said Mr D.S. Rawat, secretary general of ASSOCHAM while releasing findings of the chamber’s survey.
“Though companies are not getting very generous, but considering that Diwali being one of India’s widely celebrated annual festival, corporate gifting has become a tradition to express gratitude, appreciation, develop relationships and generate goodwill amid peers and employees,” said Mr Rawat.
Many HR representatives also said that though they have earmarked a certain amount towards corporate gifting, but they have not increased their budget compared to last year.
Many of these said they plan to give gift hampers including assorted chocolates, imported liquor, genuine leather bags and even personalised gifts like gym/club membership to their deserving employees and clients this year.
Crockery, sweets, dry fruits, bed sheets, gold coins, home décor, tableware, luxury watches, designer apparel, expensive writing instruments, free holiday packages, movie tickets, dinner coupons, spa vouchers and hampers with a mix of festive essentials like torans, diyas, aromatic candles remain certain other popular gift options this year too.