STOCK MARKET BSE NSE

Dhoni Named Handset-maker Lava's Brand Ambassador

The Indian ODI captain said he is very happy to associate with Lava and look forward to working with them closely.

Published: 10th April 2016 06:42 PM  |   Last Updated: 10th April 2016 08:19 PM   |  A+A-

dhoni lava_PTI
By IANS

NEW DELHI: India's limited-overs cricket captain M.S. Dhoni has been signed up as brand ambassador by handset manufacturer Lava International in a move to strengthen its brand in India, the company announced on Sunday.

"Bringing him on board strengthens our resolve to offer trusted and reliable products and services to all our consumers at all times," Solomon Wheeler, vice president and head of marketing and communication, Lava International, said in a statement.

The contract value was not disclosed by Lava, which has set up its first manufacturing plant in Noida and plans to invest Rs.2,615 crore to raise its annual production capacity to 216 million phone sets.

"In a highly competitive mobile handset market, Lava stands out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services.

"I am very happy to associate with Lava and look forward to working with them closely," Mahendra Singh Dhoni said.

Lava International, founded in 2009, achieved revenues of $1.2 billion in fiscal 2014-15.

The company also has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, the Middle East and Russia.

Stay up to date on all the latest Business news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp