STOCK MARKET BSE NSE

Air Conditioner Makers Make Merry as Mercury Rises

In 2015, the number shot up to 35.4%, according to industry reports.

Published: 12th April 2016 03:26 AM  |   Last Updated: 12th April 2016 03:26 AM   |  A+A-

KOCHI/CHENNAI: Soaring mercury levels are good news for the air conditioner industry.  Southern cities like Hyderabad, Bengaluru, Chennai and Kochi have recently witnessed temperatures cross 36 degree centigrade, pushing up demand for the cooling machines significantly.

“We have seen a rise in demand from Telengana and Kerala,” observed Sajeev Rajashekaran, Business Head, Air Conditioners, Panasonic India, “this is significant, because we are also seeing high temperatures in Andhra Pradesh, Karnataka and Tamil Nadu.”

The south contributes over 30% of pan-India sales. In 2015, the number shot up to 35.4%, according to industry reports. Out of a total of 2.17 lakh units, Tamil Nadu, Kerala, Karnataka, Andhra Pradesh (before split) and Orissa alone accounted for 9.24 lakh units. And 2016 is likely to see sales grow by another 20%.

According to Panasonic, Kerala and Karnataka will see summer last only up to the beginning of May. “In fact, Kerala is already seeing some rains,” said Rajasekharan. Once the monsoon sets in, sales tend to go down, except for regions like Chennai where it can last most of the year.

Cooling.JPG 

But now that the season has begun, AC makers are seeing demand for energy efficient models. Blue Star, which seeks to increase its pan-India market share to 12%, is pouring in Rs 30 crore on new product development in this sphere, according to C P Mukundan Menon, Executive, Vice-President.

Godrej Appliances has also noticed the trend. “Inverter AC is the fastest growing segment, with 75% growth every year and 10% contribution to industry sales,” said Business Head and EVP Kamal Nandi.

The reason is simple. A five star AC results in savings of 0.62 units per hour, compared to a non rated model. Savings go up to Rs 900 per month and Rs 7,200 per year, says Rajashekaran.

Stay up to date on all the latest Business news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp