NEW DELHI: Taxi aggregator Uber has slashed prices of its cheapest option, UberGo, by up to 22% in 10 non-metro cities. This will bring UberGo rates as low as Rs 5 per km in some cities, a move that will intensify competition with domestic rival Ola.
While fares have been slashed by 9% in cities like Indore and Nagpur and 22% in Jodhpur and Udaipur, Mangalore and Trivandrum have seen cuts of 20% and 18% respectively. Uber has also slashed base fares in some locations.
“We are decreasing uberGO prices by up to 22 percent making our service even more affordable. With increased demand drivers get busier as well,” the company said.
Bengaluru-based rival Ola had recently launched Micro, offering rides at Rs 6 per km, while claiming that it would soon overtake Uber in India.