There was a time when starting a tech portal used to be a big thing, but if we look at the recent stats, there are quite a few technology portals emerging every now and then. Of course, the likes of ScoopWhoop haven’t gained as much popularity in India, but the ones like TechinAsia and YourStory have indeed gained a lot of traction of late, and many of them have received big funding from VCs too.
Tech News Portals are the Latest Rage
However, the latest trend in the market are the niche tech portals like TheTechPortal, and CXOToday, which are covering specific news and articles related to technology and innovation. Of course, portals like CIOReview, SiliconIndia have been quite popular in the startup community, while portals like BangaloreStartups.in have been covering specific articles on emerging startups, and the funding news.
Recently, a new player that has emerged in the arena of niche tech portals is KnowledgeCage, which features tech articles covering topics as simple as how to change profile picture on Instagram down to interesting stuff like finding someone on Facebook without logging in, recovering deleted files from hard drive, setting up Google Chromecast, speeding up Windows OS performance, and whole lot more.
And, one of the primary reasons why such portals are receiving lot of traffic is that people on social media platforms like Facebook, LinkedIn, and Twitter are always on the lookout for answers to such questions. When they pounce upon a relevant article, the click-through rate is extremely high.
Targeted Traffic Yields High ROI
Secondly, the interest level of the general audience in consuming information related to specific areas like Mac troubleshooting, Windows phone troubleshooting etc. is much higher, and the website owners can easily monetize the targeted traffic far more easily than monetizing even a million hits on a generic entertainment site.
Moreover, the user behavior of the tech-savvy professionals is quite different from that of students, and not-so-geeky kinds of web users. Hence, the targeted traffic always yields high ROI for the webmasters, and there has been a sudden surge in the number of specific technology-related portals on the Internet.
Starting Your Own Tech Portal
For those of you, who have been a regular reader of a tech blog, and wonder how difficult it really is, to start a new portal, the good news is that it’s almost a child’s play. One can use platforms like WordPress to setup a website in literally under 5 minutes, and customize its look-and-feel in a matter of an hour or two, by buying professional themes from marketplaces like ThemeForest or by contacting professional web development agencies that offer such services at affordable prices.
However, this is certainly not everyone’s cup of tea, and it’s best left to those who’re in this profession. Irrespective of how deeply you analyse the functioning of a tech portal, its business model etc, the good news for everyone, as an end-user is the sheer fact that the specialised portals offering extensive help in all kinds of technical troubleshooting, and providing “how-to” guides to the newbies.
If you’ve discovered any of such cool tech portals in recent times, do drop in your comments so that we’ll include them in our subsequent lists, and visit KnowledgeCage to read the latest cool stuff every day.