The logo of Maruti Suzuki India Limited is seen on car parked outside a showroom in New Delhi, India. | Reuters
The logo of Maruti Suzuki India Limited is seen on car parked outside a showroom in New Delhi, India. | Reuters

Maruti Suzuki amongst 'most preferred brand’ of Indian automobile buyers, says Droom

Maruti Suzuki Swift emerged as the most popular car amongst Droom consumers for the second consecutive year.

NEW DELHI: Maruti Suzuki Swift, one of the most complete cars from the house of Maruti Suzuki, emerged as the most popular car amongst Droom consumers for the second consecutive year. 

The model was followed closely by Toyota Innova and Honda City. Maruti Suzuki also scored over its competitors in terms of the overall body make. The trends were identified from Droom’s platform data corresponding to the 2015-16 period.

In the bikes segment, Bajaj Pulsar emerged as the most popular vehicle, followed by Hero Passion Pro and Bajaj Discover, while Honda Active staked its claim at the top of the scooter segment, beating the likes of Suzuki Access and Honda Aviator.

According to Droom’s survey report, 59 percent of queries and online sales closed by Droom comprised two-wheelers (41 percent bikes, 26 percent scooters). Cars accounted for 38 percent of total sales, whereas the rest was occupied by superbikes and supercars.

Bikes on the platform were bought at an average price of Rs. 43, 360, while cars were sold at an average price of Rs. 5, 76, 969.

Petrol and CNG cars saw a dip in sales from 59 percent to 52 percent and seven percent to four percent respectively from 2015 to 2016. Diesel vehicles, on the other hand, reported an increase in sales from 34 percent to 44 percent.

Hatchbacks also reported a drop in sales from 43 percent to 40 percent, while Sedan and SUVs almost remained at par to the previous year’s numbers. MUVs reported a slight increase from six percent to nine percent. The average time span of resold used automobiles was five years.

“Droom is still a largely urban customer-oriented market, with the highest response coming in from Delhi-NCR, Ludhiana, Bangalore and Jaipur. However, the response from Tier-II and III cities has been growing constantly, which gives us a lot of encouragement,” said founder and CEO Droom, Sandeep Aggarwal.

“While Indian brands and tie-ups such as Maruti Suzuki and Hero emerged as the most trusted brands, foreign manufacturers like Hyundai and Honda are fast catching up. We believe the comprehensiveness, relevancy, and structure of this review will further enhance Droom’s popularity and motivate users to choose it as the ideal platform to sell or buy used and new automobiles,” added Aggarwal.
The fast lanes of the supercar and superbike section also attracted massive positive response. While Harley Davidson and KTM featured amongst the most popular superbikes with KTM Duke bagging the top spot, BMW and Audi shared the distinction of being the most in-demand supercars. Audi A4 again emerged as the most loved car for Delhi’s rich and famous.

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