Acknowledged as a melting pot of various cultures, India is known for its rich heritage and beliefs. Every religion teaches us unity, goodness and truth. And through these religions and beliefs, India seeks to become a more progressive country.
Ugadi, one of the most auspicious days for the Telugu and Kannada community, marks the beginning of a new year. Being one of the biggest festivals for them, the preparationsto welcome the new year begin atleast a week in advance. Celebrations are in full swing as kolamrangoli designs are made, special dishes are prepared and new clothes are bought. In the light of all this happiness and celebration, BRU gives you one more reason to rejoice!
As the New Year is auspicious for starting something new, BRU played an important agent of change between the states of Telangana and Andhra Pradesh. BRU decided to tap into the energetic festival of Krishna Pushkaralu. Here, 30 million people came in to celebrate and worship the River Krishna. This rarely occurring, 12-Day-long festival saw a whole new sphere of magic in the air, courtesy BRU. With a smart heat-technology, BRU successfully sent messages of love and friendship from the people of Telangana for the people of Andhra Pradesh via delightful cups of coffee.
A multitude of people flooded the 430 stalls during this festivity where 4 million cups filled with Bru Instant coffee and love were distributed.
This Ugadi, while you celebrate the good vibes of the new year, also celebrate how BRU has successfully helped the people of Telangana share multiple messages of love to the people of Andhra Pradesh via a simple, love-filled cup of coffee.
So no matter where you are, forget the geographical lines of boundaries and share a cup of BRU coffee!