STOCK MARKET BSE NSE

PM Modi’s stance on Khadi has made all the difference for the sector

While sales have doubled from Rs 1,170 crore (2014-15) to Rs 2,509 crore (2017-18), production has risen to Rs1,500 crore from Rs 880 crore.

Published: 21st November 2018 04:10 AM  |   Last Updated: 21st November 2018 04:10 AM   |  A+A-

Narendra Modi

PM Narendra Modi. (File | PTI)

Express News Service

If you don’t believe in a principle and don’t live that by example, you will not make a difference. The Khadi sector has suffered because of this kind of hollow attention in the past. But, since 2014, Prime Minister Narendra Modi has changed it by living what he has professed. Khadi is now a symbol of national heritage and pride.

Societies use symbols to express specific ideologies and social structures and to represent aspects of their culture. Sample the word ‘Khadi’: It does not represent a mere piece of fabric. Instead, it is the chronological testimonial of India’s Freedom Struggle to the present phase of economic transformation.
The question arises whether a leader can change perception using symbols? If the impact of opinions given by Gandhiji to the present Prime Minister is any indication, the answer is a big ‘Yes’! Ever since Modi became PM, he has put all his efforts to give exposure to Khadi’s latent potential.

Leading from the front, he appealed for the adoption and promotion of Khadi in his ‘Mann ki Baat’ many times. Putting the famous punch-line ‘From Khadi for Nation, Khadi for Fashion and Khadi for Transformation’, in his Independence Day Address this year, he has categorically mentioned Khadi’s growth over the last four years.

Indeed, this has emerged as an amazing success story. While sales have doubled from Rs 1,170 crore (2014-15) to Rs 2,509 crore (2017-18), production has risen to Rs1,500 crore from Rs 880 crore. KVIC has distributed 32,000 Charkhas and 6,000 looms among artisans. Amidst false propaganda for not creating employment, KVIC has created 18,39,887 jobs from July 2014 till September 2018, and aims to create another 13,10,908 jobs between November 2018 and March 2020. The newly-introduced Modi Jackets and Modi Kurtas are also adding colour – especially for Gen-X. The flagship KVIC store at Connaught Place has hit 1-crore sales mark thrice in October and once in November.

In all, programmes of any nation and that too of rural relevance get an extra push in developing societies. But, it makes a difference when the person in apex power provides dedicated attention. In the post-independence era, no head of state has done as much as our PM did. Giving a paradigm shift to Khadi, he has worn it with style around the world. By being an ambassador of Khadi, he has represented poor artisans of India on the world stage. And with that, he has made all the difference – the Kha‘difference’. 
 

TAGS
Modi Khadi

Comments(6)

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

  • raveendra singh

    briliant idea of our pm to promote indian industry manufactured 2018-19 really incredible . i here sympathi all genuian decisen of one citizen jai hind.......
    1 year ago reply
  • Biswanath Sahoo

    Khadi is not only a garment but also a passion for the people of India. By using Khadi we are actually respecting our forefathers who have fought a war with the British destroyers.
    1 year ago reply
  • Dinesh Shah

    During month of October
    1 year ago reply
  • Goutam Sen

    Khadi & Village Industries spreading n covering all village's n town can serve many mission of our beloved PM. A few are employment generation
    1 year ago reply
  • Bikash Gupta

    Everybody must wear Shirts, Trousers,Kurta, Pyjama, Sari made up of Khadi only. Because Khadi clothes are not only Eco Friendly but also Skin Friendly.
    1 year ago reply
  • DC Nautiyal

    Sales improved from 1170 to 2509 crores. More than double. Additional jobs 18.40 lacs Remarkable achievement. Dedication has its own flavour.
    1 year ago reply
IPL_2020
flipboard facebook twitter whatsapp