STOCK MARKET BSE NSE

Premium bicycle brand Giant makes retail foray

Premium bicycle brand Giant has entered the Indian retail market this week with the launch of its first showroom in Mumbai.

Published: 03rd March 2019 08:50 AM  |   Last Updated: 03rd March 2019 08:50 AM   |  A+A-

Giant bicycles

Giant bicycles

By Express News Service

Premium bicycle brand Giant has entered the Indian retail market this week with the launch of its first showroom in Mumbai, to be operated by Indian retail player Element Retail. According to Element, it will have the right to distribute Giant bicycles pan-India.

Giant Manufacturing Co. Ltd, the maker of Giant, is a Taiwanese bicycle manufacturer and is considered one of the world’s largest OEMs in the segment. Giant products sold in the store are mostly in the ultra-premium range priced between Rs 35,000 to as much as Rs 10.8 lakh, according to reports.

“The athleisure and fitness sector in India has gained tremendous popularity in recent years as more and more people have become fitness enthusiasts giving a huge scope for Giant to grow in India. According to ‘India Bicycle Market Outlook, 2021’, bicycle market size crossed Rs 5000 crore mark in 2015. There is a huge demand and great potential for international bikes that are a perfect blend of innovation and technology,” noted Aditya Bafna, managing director, Element Retail.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp