STOCK MARKET BSE NSE

Agritech startup Otipy raises USD 10.2 million from investors

Madhav Tandan, Director Investments at Omidyar, said Otipy is building a unique farm-to-table fruit and vegetable brand centered around quality and value.

Published: 19th July 2021 11:21 AM  |   Last Updated: 19th July 2021 11:21 AM   |  A+A-

USD

USD (Photo | AP)

By PTI

NEW DELHI: Agritech Startup Otipy, which markets fresh vegetables, fruits and other grocery items through its app, has raised USD 10.2 million (around Rs 76 crore) from investors including SIG and Omidyar Network to expand business.

The Series A funding of USD 10.2 million was led by SIG.

Omidyar Network India, Innoven Capital and existing investors IPV (Inflection Point Ventures), Pravega, and FactorE also participated in the round, the company said in a statement.

Otipy had earlier raised USD 2 million in 2020, led by IPV.

Launched in 2020, Otipy, which is part of Crofarm Agriproducts Pvt Ltd, is a business to business to consumer (B2B2C) social commerce platform for fresh produce that includes vegetables, fruits, dairy and other grocery items.

It sources over 2,500 tonnes of fresh produce every month from over 10,000 farmers across the country.

Otipy said its farm-to-fork delivery model optimizes for freshness by procuring directly from farmers and delivering fresh produce to consumers in less than 12 hours.

Varun Khurana Founder & CEO Otipy said "this new round of funding will support us in our future growth trajectory, adding additional categories on our supply chain making it more efficient and accelerate our mission of making fresh, nutritious food accessible to all."

"Fresh produce is a 35 per cent-40 per cent gross margin category, however, it is the wastage that kills those margins. We are amongst the first companies that have been able to control it via our innovative model," he added.

Madhav Tandan, Director Investments at Omidyar, said Otipy is building a unique farm-to-table fruit and vegetable brand centered around quality and value.

"Farmers partnering with Otipy earn up to 20 per cent more and are paid faster too. Their Community Leader delivery partners are also able to make sizeable additional incomes, in the range of tens of thousands rupees per month," he said.

Otipy is working closely with more than 5,000 community leaders (mainly women) across Delhi-NCR and is serving over 1,00,000 households with fresh produce at their doorstep.

The company sources fresh fruits and vegetables from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

edexworks
flipboard facebook twitter whatsapp