BENGALURU: The country’s largest IT services company Tata Consultancy Services (TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT Services Ranking by Brand Finance.
The company’s brand value has surged to $19.2 billion from $17.2 billion in 2023, a growth of 11.5% YoY.
“TCS has shown outstanding growth, increasing its brand value by more than anyone else in its industry. This achievement reflects their commitment to innovation and market leadership,” said David Haigh, CEO and Chairman, Brand Finance.
TCS has made significant investments over the past decades to expand the global footprint of its brand. These include strengthening its presence at major industry and business forums, in digital channels and social media, boosting its leadership status in Industry analyst reports.
Accenture’s brand value grew to $40.5 billion and it tops the most-valued IT services brands list. Infosys has been ranked third. Its brand value has more than doubled in the last 5 years, and at over $14 billion in 2024. Infosys CEO Salil Parekh tops the IT services ranking in Brand Finance’s Brand Guardianship Index (BGI) 2024 for the role of CEO as brand custodian and steward of long-term shareholder value. The Index is based on Brand Finance’s analysis of current perceptions, tangible results of these perceptions, and investments made to support future performance.
HCLTech has emerged as the fastest-growing IT services brand with 15.9% YoY growth in brand value among the top 10 IT companies globally.
Jill Kouri, Global CMO of HCLTech, said, “HCLTech’s business performance has surpassed market across key metrics. Our brand has been an important accelerator of this journey, helping reinforce our differentiation, further strengthen client and employee loyalty, showcase our abiding commitment to sustainability and CSR, and make it easier to connect with prospective clients in emerging markets.”
David Haigh, CEO of Brand Finance, said, “We are highly impressed with rapid and resilient rise in HCLTech’s brand value and accelerated growth trajectory over past few years. HCLTech stands out in terms of brand performance, excelling in both volume growth and the ability to drive profitability.”