CHENNAI: Whirlpool of India Ltd shares delivered one of the most dramatic stock-specific moves on Thursday, 27 November 2025, but the direction was sharply negative rather than a rally. Trading activity in the stock exploded, with nearly 164.33 lakh shares changing hands on the BSE by mid-morning, a staggering multiple compared with its typical turnover for the preceding fortnight. This surge pushed the counter to roughly 1,549 times its average two-week trading volume, signaling intense market interest and heavy institutional participation.
The stock’s price, however, was crushed under the weight of sudden supply. Shares tumbled as much as 13.2 percent during the session, sliding to intraday lows a little above Rs 1,040 on the BSE before stabilising marginally. The trigger for the slump was widespread reporting of a large promoter-linked block sale. At 12.40 PM, the share price almost stabilised at Rs 1074, down 10.57 percent.
Market reports pointed to Whirlpool Mauritius, an affiliate of the global parent, as the likely seller in a discounted block deal that ranged in estimates from 7.5 percent to 11.8 percent of total equity. One account suggested about 1.5 crore shares, representing 11.8 percent ownership, were transacted, while another pegged the sale at roughly 95 lakh shares with a floor price of Rs 1,030—about 14 percent below the market rate at the time. The potential deal size was estimated close to Rs 965 crore. This heavy offering overwhelmed demand and ignited a wave of investor exits, including among retail holders who grew uneasy seeing the parent-linked promoter monetise a significant stake at a discount.
Whirlpool India’s recent financial performance set the stage for heightened sensitivity to negative catalysts. In the September quarter, the company reported a 21.9 percent year-on-year decline in consolidated net profit to Rs 41.80 crore, and a 3.8 percent fall in revenue from operations to Rs 1,647.27 crore. Operating profitability contracted further, as EBITDA dropped steeply and margins compressed, reflecting a mix of soft demand in consumer durables and sustained competitive pricing pressure across key appliance categories.
While the broader market closed the day on firm footing, supported by positive global cues and renewed optimism around possible rate easing, Whirlpool India moved decisively out of sync. Index momentum failed to provide any cushion to the stock because the scale of the block trades abruptly altered the balance of supply and demand. The episode illustrated that even when markets are buoyant, investor confidence can fracture quickly if a high-profile shareholder introduces large discounted supply against a backdrop of earnings pressure.
For investors and traders, the day carried several implications. The headline licensing and technology agreements signed in October had initially eased strategic uncertainty by securing exclusive rights to the Whirlpool brand and parent-company intellectual property. But the block sale has reopened a different dimension of concern: trust in promoter alignment, say market analysts.
In consumer durables, parent-company support is closely tied to perceptions around capital commitment, product pipeline backing, and brand stewardship. The sale may trigger a short-term reassessment of the stock’s valuation lens, with investors demanding clearer signs of business stabilisation or a fresh narrative on growth before returning in force.
Contrarian investors could see long-term opportunity, but only if execution improves and earnings regain momentum, or if new institutional ownership emerges to absorb the parent’s partial exit without further stake dilution. Until then, volatility risk remains high, and near-term price behavior is likely to be driven more by flows and governance optics than by macro tailwinds alone, stated an analyst report.