CHENNAI: Wipro has entered into a long-term partnership with Odido Netherlands to modernise and transform the telecom provider’s IT infrastructure. The agreement, structured as a multi-year collaboration, focuses on redesigning Odido’s digital and enterprise technology systems using artificial intelligence, automation, and cloud-led solutions. Odido aims to simplify its IT operations, eliminate legacy bottlenecks, and accelerate self-funded innovation while enhancing both operational efficiency and customer experience. The transformation will lean heavily on Wipro’s AI-driven platforms, advisory services, and consulting frameworks to build a more resilient and future-ready IT ecosystem.
This engagement builds on the companies’ existing relationship. In 2024, Wipro worked alongside Ericsson to migrate nearly five million Odido customers to a cloud-native billing system hosted on Amazon Web Services. That effort supported Odido’s 5G service rollout and marked one of the operator’s largest technology transitions. The new deal takes the digital-renewal agenda further by expanding into broader enterprise systems and intelligent automation, signalling a sustained push toward digital reinvention.
Wipro plans to deploy its proprietary engineering and delivery platforms, including solutions built to streamline governance, enhance agility, and scale operations efficiently. Its global design and innovation arm, Designit, will also contribute by shaping user-centric digital workstreams and experience-focused system re-engineering. Collectively, these components are expected to improve system responsiveness, reduce complexity, and future-proof Odido’s IT operations as the telecom sector increasingly moves toward cloud-native architectures and AI-enhanced service delivery.
Despite the strategic importance of the agreement, Wipro’s stock closed the trading session on a subdued note. Shares ended nearly unchanged at Rs 249.40 on the BSE, a marginal 0.30 percent decline from the previous close. The muted market reaction suggests investors may be taking a wait-and-see approach, likely looking for clearer visibility on the financial scale of the contract, revenue-realisation timelines, or measurable execution milestones before adjusting their outlook. The absence of publicly disclosed deal value or detailed contribution to earnings in the near term may have further anchored the stock’s flat performance.
From an industry perspective, the partnership reflects a broader trend among telecom carriers globally. Operators are increasingly embracing AI-led IT renewal to support 5G expansion, improve customer-lifecycle systems, modularise digital stacks, and compete through efficient automation rather than capital-heavy infrastructure upgrades. For Odido, this deal represents continuity in intent — a sustained approach to digital transformation that relies on operational self-funding and structured modernisation rather than episodic overhauls.
For Wipro, the agreement strengthens its positioning in the European telecom market, reinforcing its role as a credible partner capable of executing large-scale, AI-embedded IT modernisation programs. While the financial impact may take time to reflect in earnings and investor sentiment, the strategic implications are significant. The deal enhances Wipro’s track record in telecom-focused enterprise transformation, potentially opening new opportunities for similar engagements across Europe as operators prioritise agility, automation, and AI at the core of their IT strategies.