Hero MotoCorp, India’s largest two-wheeler manufacturer, has officially announced its entry into the Italian market, which marks its presence in 49 international markets. Hero is entering Italy with three flagship models -- Xpulse 200 4V, Xpulse 200 4V Pro and Hunk 440.
The distribution of Hero’s products will be managed by Pelpi International, one of Italy’s largest two-wheeler distributors offering sales, service and parts across Italy through a network of 160+ dealers. Initially, distribution of Hero bikes will focus on key cities with 36+ dealers, gradually expanding to 54.
Hero MotoCorp’s exports have seen a big jump in recent month with sales nearly doubling to around 40,000 units in September 2025 as against around 20,000 exported in the same month last year. So far in financial year FY2026 (April-September), Hero’s exports have grown to 175,997 units as compared to 114,174 units exported in the same period last fiscal.
Among Indian two-wheeler makers, Bajaj Auto is the leading two-wheeler exporter, followed by TVS Motor.
"Entering Italy, the very heartland of two-wheeler culture, marks a defining milestone in Hero MotoCorp’s global expansion journey,” said Sanjay Bhan, Executive Vice President at Hero MotoCorp. He added, “We aim to redefine ‘The Future of Mobility’ at a global scale with next-gen smart mobility solutions that cater to diverse riding preferences.”
Cesare Gali, Managing Director of Pelpi International, said, “We are proud to champion Hero MotoCorp’s entry into Italy. Their global scale, product quality, and the unparalleled commitment of a 5-year warranty give us immense confidence.”
Pelpi will make the brand available for Italian customers with 36 dealerships for sales and service across key cities in Italy. Hero MotoCorp said it will offer a standard 3-year warranty with its products and an additional 2-year warranty as part of a special launch offering.
